Important notice to customers — product packaging changesLearn More


From August 2018, customers will notice our rebranded food packaging start to appear on shelf in all major stockists.

  • CURRENT Packaging
  • new Packaging

We are excited to announce our new packaging will start to appear on shelf from August 2018. This transition to new packaging will occur over a number of months. During this time there will be a mix of current and new packaging on shelf.

There are no major changes to these products, in some instances there is a small name change or slight recipe improvement, see below for the full details.

Products purchased via the website will be delivered to customers in our old packaging until the end of October. From November, products ordered from the website will be delivered in the new packaging.

Please note, our Infant Formula packaging will not be rebranded until later in 2019.

For any questions, connect with our team of accredited practising Dietitians on +61 3 6332 9200

Product name changes

  • Cereal Name Changes
  • CURRENT Packaging Organic Baby Rice
  • NEW Packaging Organic Rice with Prebiotic (GOS) Note: Our Baby Rice recipe has been upgraded to now include GOS Prebiotic
  • CURRENT Packaging Organic Vanilla Rice Custard
  • NEW Packaging Organic Milk & Vanilla Baby Rice
  • CURRENT Packaging Organic Apple & Cinnamon Porridge
  • NEW Packaging Organic Apple & Cinnamon Baby Porridge
  • Ready To Serve Name Changes
  • CURRENT Packaging Organic Banana, Pear & Mango
  • New Packaging Organic Banana, Pear, Apple & Mango
  • CURRENT Packaging Organic Mango, Blueberry & Apple
  • New Packaging Organic Blueberry, Mango & Apple
  • CURRENT Packaging Organic Peach & Apple
  • New Packaging Organic Grape, Apple & Peach
  • CURRENT Packaging Organic Pumpkin & Tomato Risotto
  • New Packaging Organic Pumpkin, Sweet Potato & Tomato
  • CURRENT Packaging Organic Broccoli, Beef & Brown Rice
  • New Packaging Organic Beef & Vegetables
  • Note: We have also upgraded some of our RTS recipes to remove added sugars and to remove some of the more complex ingredients that are not required for young children such as Tamari.
  • CURRENT Packaging Organic Milk Rusks Toothiepegs
  • New Packaging Organic Milk Rusks

Breastfeeding benefits

Breast milk is the best possible first food for a baby

To give your little one the best start in life, breastfeeding is the natural choice. It is the ideal food for new babies, and it has some other important benefits for both you and your baby.

It’s recommended that infants be breastfed exclusively for around the first six months of life and, if possible, breastfeeding should be continued as solid foods are introduced over the next six months.

Many new mums expect breastfeeding to be easy or to come naturally, but it’s not always the case. Sometimes it takes a little practice and perseverance, and it’s definitely OK to ask for some help or support.

There are some great resources and organisations here or talk to one of our infant nutrition experts.

Benefits of breastfeeding

Breast milk is the best possible first food for a baby. It’s nutritionally complete, containing everything babies need to help them grow and develop during the first four to six months of life. Experts now know that breastfeeding offers other health benefits too.

That’s why the World Health Organisation recommends mothers worldwide to exclusively breastfeed infants for the child’s first six months to achieve optimal growth, development and health. Thereafter, they should be given nutritious complementary foods and continue breastfeeding up to the age of two years or beyond. Human breast milk contains complex nutrients, like many complex prebiotics called human milk oligosaccharides and an array of probiotics, along with digestive enzymes, hormones, biologically active components and other factors. These can do things like help your little one to settle and help their immune system develop. In fact, some of the benefits of breastfeeding may be life-long, like decreasing the risk of diabetes, asthma, obesity and other conditions.

The complex nature of breast milk is underscored by the fact that its nutrient composition is constantly changing over the period of lactation, and sometimes even within a single feed! This helps to ensure that a baby gets the right nutrients at the right time.

While breastfeeding is the best choice for babies, it’s important to recognise that sometimes it’s not possible. In these cases, it’s vital that a good quality infant formula is used to supplement or, in some cases, replace breastfeeding as a source of infant nutrition.

Benefits to breastfeeding mothers

Many women find the intimacy of breastfeeding important for bonding with their baby. The regular, close interaction and skin-to-skin contact may also have a positive influence on emotional and developmental outcomes. It provides comfort and warmth while stimulating a baby’s senses of touch, sight, smell, hearing and taste.

One of the other nice things about breastfeeding is that it can help mums return to their pre-pregnancy weight more quickly. Breastfeeding naturally uses up some of the fat stores accumulated during pregnancy and it also helps the uterus contract back to a normal size.

Research shows that the gradual weight loss observed during breastfeeding is slow and safe, and that mums who breastfeed are more likely to keep the weight off.

Another benefit of breastfeeding is the delay in the return of your menstrual cycle, which helps preserve maternal iron stores and improve your iron status.

Breastfeeding is also very convenient and inexpensive! Breast milk is easy to transport, it’s always at the right temperature and it’s safe to consume anywhere, anytime and without the need to sterilise bottles.

Important Notice to Parents and Guardians

  • Breast milk is the best for babies. The World Health Organisation recommends exclusive breastfeeding for the first six months of life. Unnecessary introduction of bottle feeding or other food and drinks will have a negative impact on breastfeeding. After six months of age, infants should receive age-appropriate foods while breastfeeding continues for up to two years of age or beyond. Consult your doctor before deciding to use infant formula or if you have difficulty breastfeeding.
  • The content on this website is intended as general information for Singaporean residents only and should not be used as a substitute for medical care and advice from your healthcare practitioner. According to recommendations from the Singapore Health Promotion Board, solid food should be given to babies only after 6 months.