Important notice to customers — product packaging changesLearn More


From August 2018, customers will notice our rebranded food packaging start to appear on shelf in all major stockists.

  • CURRENT Packaging
  • new Packaging

We are excited to announce our new packaging will start to appear on shelf from August 2018. This transition to new packaging will occur over a number of months. During this time there will be a mix of current and new packaging on shelf.

There are no major changes to these products, in some instances there is a small name change or slight recipe improvement, see below for the full details.

Products purchased via the website will be delivered to customers in our old packaging until the end of October. From November, products ordered from the website will be delivered in the new packaging.

Please note, our Infant Formula packaging will not be rebranded until later in 2019.

For any questions, connect with our team of accredited practising Dietitians on +61 3 6332 9200

Product name changes

  • Cereal Name Changes
  • CURRENT Packaging Organic Baby Rice
  • NEW Packaging Organic Rice with Prebiotic (GOS) Note: Our Baby Rice recipe has been upgraded to now include GOS Prebiotic
  • CURRENT Packaging Organic Vanilla Rice Custard
  • NEW Packaging Organic Milk & Vanilla Baby Rice
  • CURRENT Packaging Organic Apple & Cinnamon Porridge
  • NEW Packaging Organic Apple & Cinnamon Baby Porridge
  • Ready To Serve Name Changes
  • CURRENT Packaging Organic Banana, Pear & Mango
  • New Packaging Organic Banana, Pear, Apple & Mango
  • CURRENT Packaging Organic Mango, Blueberry & Apple
  • New Packaging Organic Blueberry, Mango & Apple
  • CURRENT Packaging Organic Peach & Apple
  • New Packaging Organic Grape, Apple & Peach
  • CURRENT Packaging Organic Pumpkin & Tomato Risotto
  • New Packaging Organic Pumpkin, Sweet Potato & Tomato
  • CURRENT Packaging Organic Broccoli, Beef & Brown Rice
  • New Packaging Organic Beef & Vegetables
  • Note: We have also upgraded some of our RTS recipes to remove added sugars and to remove some of the more complex ingredients that are not required for young children such as Tamari.
  • CURRENT Packaging Organic Milk Rusks Toothiepegs
  • New Packaging Organic Milk Rusks


Effective Date: August 11, 2022



When you use our website or provide us with personal information you consent to the use, disclosure and handling of your personal information in accordance with this Privacy Policy and any subsequent amendments.

  1. Purpose

1.1 Bellamy’s Organic LLC and its affiliates (collectively or individually “Company”, “we” or “our”) recognises the importance of privacy and is committed to protecting your privacy when handling your personal information. This Privacy Policy explains how the Company will collect, hold, use, disclose, protect and otherwise handle your personal information. In general, our handling of your personal information is intended to facilitate your purchase of our products, provide services that you request, to provide relevant information about our products and to comply with our legal obligations.

 1.2 Please read this policy carefully before using this website or submitting information to us. By accessing or visiting the website, you indicate your understanding that the collection, use, and sharing of your information is subject to the terms of this policy and any terms of use included on the website. If you do not consent to the collection, use, and sharing of your information as described in this policy, please do not provide us with such information.

  1. What personal information does the Company collect?

2.1 The Company may collect and hold the following personal information about you:

(a) Identifiers, such as your real name, alias, postal address, unique personal identifier, online identifier, Internet Protocol address, email address, account name, social security number, driver’s license number, or other similar identifiers.

(b) Other elements. Examples include name, signature, characteristics or description, address, telephone number, education, employment, bank account number, credit card number.

(c) Characteristics of protected classifications under California or federal law. Examples include age.

(d) Commercial information. This includes services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies.

(e) Internet or other electronic network activity and data. Examples include internet protocol address, browser type, language, internet service provider, referral page, exit page, operating system, time and date stamp, internet browsing history, search history, a consumer’s interaction with an internet website, application, or advertisement.

(f) Geolocation data. This might include location information while using one of our websites.

(g) Audio, electronic, visual, thermal, olfactory, or similar information. Examples of this category including identifiable information obtained about you while speaking with our team on the telephone.

(h) Professional or employment-related information.

(i) Consumer profile. This includes inferences drawn from any of the information identified above to create a profile about a consumer reflecting the consumer’s preferences, characteristics, and behaviors.

2.2 We do not knowingly collect or solicit personal information from children under 13 years of age and will delete that information if we become aware that we have done so. If the parent or guardian of a child under 13 believes that the child has provided us with any PI, please contact us and ask to have this personal information deleted from our files.

  1. Sources of personal information

3.1 The Company may collect personal information when:

– you contact the Company by telephone, by email, submission of an online form or request, upload a photo, post digital content or otherwise through the Company’s website;
– you complete a form or document and provide it to the Company;
– you visit us at an event;
– you interact with our social media accounts (such as Facebook or Instagram);
– you view our online ads;
– you participate in a contest, promotion, information session or workshop;
– you enquire about employment or provision of services to us;
– you register with our website via cookies’, web beacons and other similar technologies;
– it is provided to us via our authorized service providers;
– your friends or family via referral promotions;
– news outlets;
– social media and related services; and
– advertising networks, data analytic providers and data brokers.

These are examples and are not an exhaustive list of sources.

3.2 The Company uses ‘cookies’, web beacons and other similar technologies to collect information about the users of its website such as the number of visitors, the number of pages viewed and the internet advertisements which bring visitors to the Company’s website. Please note that our website is not configured to detect “Do Not Track” privacy preferences set on a user’s internet search browser.

3.3 Third parties may collect information about your online activities over time and across different websites when you use our websites. The Company’s website may also contain links to other websites. The Company does not share your personal information with those websites and it is not responsible for their collection of information or privacy practices.

  1. Why we collect your personal information

4.1 The Company has or will use personal information we have collected about you for the business or commercial purposes set out below.  We may use your personal information in the future for additional or different purposes.  If so, we will inform you prior to doing so and obtain your consent when required by law.

– To provide information, products, facilities or services that you request.
– To satisfy the reason for which the information is provided. For example, your address will be collected if you purchase a product from us, so that we can ship it to you.
– To communicate with you via social media or to make email alerts, confirmations and other notices concerning our products, services, events or news available to you, that may be of interest to you.
-To engage in marketing, advertising, research, analysis and product and service development and testing activities.
– To carry out our obligations and enforce our rights including those arising from any contracts entered into between you and us, including for billing, payment, and collections.
– To administer, analyse and improve our website, customer experience, our marketing campaigns and to record statistics on web traffic, including to assess the demographic, trends and demands of customers.
– To provide customer service, engage in quality control activities concerning our products and services and consider any concern or compliant that you raise against the Company or to manage any legal action between you and the Company.
– To respond to law enforcement requests and as required by applicable law, court order, governmental regulations, or other lawful processes.
– As described to you when collecting your personal information or as otherwise set forth in the California Consumer Privacy Act.
– As necessary or appropriate to prevent or investigate any actual or suspected fraud, unlawful activity or misconduct or protect the rights, property, security, and safety of us, our employees, our consumers, our information systems and the public.
– To evaluate or conduct a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of our assets, whether as a going concern or as part of bankruptcy, liquidation, or similar proceeding, in which personal information held by us is among the assets transferred.

  1. Sharing personal information

5.1 Of the categories of personal information noted in section 2, we may share information to the following categories of third parties:

(a)  Third parties as directed by you, for example, if you send your product as a gift and want to include your name.

(b)  Service providers that perform a range of services on behalf of the Company including:

– mailing houses and printing companies;
– auditors and solicitors;
– event organizers;
– information technology vendors; and
– other consultants.

These service providers should have their own privacy statements and we encourage you to review them where applicable. These service providers may be authorized to collect personal information on our behalf.

(c) Legal service providers, law enforcement agencies, courts or governmental entities, in order to comply with the law or a government or investigatory body request and in the course of providing you with products and services.

(d) Successors to all or portions of our business. If all or part of our business is sold, we may disclose personal information in preparation for or as part of that transaction.

5.2 This website may use social media plugins (e.g. Facebook and LinkedIn) to enable you to share information with others. When you visit our website, the operator of the social media plugin can place a cookie on your computer.  If you are logged into the social media website while browsing our website, the social media plugins may allow that social media website to share data about your activities on our Website with other users of their social media website. For example, Facebook may show your likes and comments on our pages to your Facebook friends. We do not control any of the content from the social media plugins. For more information about social media plugins, you should refer to those sites’ privacy and data/information sharing statements/policies.

5.3 We do not share your personal information in exchange for money.  We may, however, share personal information with certain third parties, which may be considered a “sale” under the California Consumer Privacy Act (“CCPA”) even if we don’t receive money in exchange for the information. If you are a California resident, you have a right to opt-out of the sale of your personal information. To do so, email us at  [email protected] . We do not knowingly sell the personal information of minors under 16 years of age.

  1. General information

6.1 The security of your personal information is important to us and we take reasonable steps to protect our website and your personal information. We cannot guarantee the internet is 100% secure and encourage you to use caution.

6.2 This Policy is governed by the laws of the State of New York, without regard to its conflict of laws principles. Jurisdiction for any claims arising under or out of this Privacy Policy shall lie exclusively with the state and federal courts within New York. If any provision of this Policy is found to be invalid by a court having competent jurisdiction, the invalidity of such provision shall not affect the validity of the remaining provisions of this Policy, which shall remain in full force and effect.

6.3 If you access this website from outside the U.S., by using this website you:

(a) acknowledge that the Company operates in accordance with the laws of the U.S and that the data protection laws applicable may not provide you with the same protection as those of your jurisdiction; and

(b) consent to the transfer the personal information that we collect from you to a location outside of your jurisdiction, including to the U.S.

6.4 This Privacy Policy is subject to change from time to time. We will notify you by updating the policy on this website.  Please check the website periodically for updates.

6.5 If you have any questions about this Privacy Policy, email us at  [email protected]

Important Notice to Parents and Guardians

  • Breast milk is the best for babies. The World Health Organisation recommends exclusive breastfeeding for the first six months of life. Unnecessary introduction of bottle feeding or other food and drinks will have a negative impact on breastfeeding. After six months of age, infants should receive age-appropriate foods while breastfeeding continues for up to two years of age or beyond. Consult your doctor before deciding to use infant formula or if you have difficulty breastfeeding.
  • The content on this website is intended as general information for Singaporean residents only and should not be used as a substitute for medical care and advice from your healthcare practitioner. According to recommendations from the Singapore Health Promotion Board, solid food should be given to babies only after 6 months.