Important notice to customers — product packaging changesLearn More


From August 2018, customers will notice our rebranded food packaging start to appear on shelf in all major stockists.

  • CURRENT Packaging
  • new Packaging

We are excited to announce our new packaging will start to appear on shelf from August 2018. This transition to new packaging will occur over a number of months. During this time there will be a mix of current and new packaging on shelf.

There are no major changes to these products, in some instances there is a small name change or slight recipe improvement, see below for the full details.

Products purchased via the website will be delivered to customers in our old packaging until the end of October. From November, products ordered from the website will be delivered in the new packaging.

Please note, our Infant Formula packaging will not be rebranded until later in 2019.

For any questions, connect with our team of accredited practising Dietitians on +61 3 6332 9200

Product name changes

  • Cereal Name Changes
  • CURRENT Packaging Organic Baby Rice
  • NEW Packaging Organic Rice with Prebiotic (GOS) Note: Our Baby Rice recipe has been upgraded to now include GOS Prebiotic
  • CURRENT Packaging Organic Vanilla Rice Custard
  • NEW Packaging Organic Milk & Vanilla Baby Rice
  • CURRENT Packaging Organic Apple & Cinnamon Porridge
  • NEW Packaging Organic Apple & Cinnamon Baby Porridge
  • Ready To Serve Name Changes
  • CURRENT Packaging Organic Banana, Pear & Mango
  • New Packaging Organic Banana, Pear, Apple & Mango
  • CURRENT Packaging Organic Mango, Blueberry & Apple
  • New Packaging Organic Blueberry, Mango & Apple
  • CURRENT Packaging Organic Peach & Apple
  • New Packaging Organic Grape, Apple & Peach
  • CURRENT Packaging Organic Pumpkin & Tomato Risotto
  • New Packaging Organic Pumpkin, Sweet Potato & Tomato
  • CURRENT Packaging Organic Broccoli, Beef & Brown Rice
  • New Packaging Organic Beef & Vegetables
  • Note: We have also upgraded some of our RTS recipes to remove added sugars and to remove some of the more complex ingredients that are not required for young children such as Tamari.
  • CURRENT Packaging Organic Milk Rusks Toothiepegs
  • New Packaging Organic Milk Rusks

My baby’s usual formula has been impacted by the shortage and I do not have any remaining formula. How do I start Bellamy’s Organic Formula?

The Food and Drug Administration (FDA) has assessed Bellamy’s Organic Formula as safe and nutritious for US infants.

If possible, we do recommend to slowly introduce small amounts of Bellamy’s Organic Formula following the guide below and slowly increasing the amount of the new formula over time. However we understand this is not possible in many circumstances.

If you do not have any remaining of your usual formula and need to transition from another brand to Bellamy’s Organic Infant Formula Step 1 and Bellamy’s Organic Follow-on Formula Step 2 , you can commence straight away! Most babies do just fine and transition across easily.

Be patient though, since it may take some time for your baby to get used to it.

My baby’s usual formula has been impacted by the shortage but I do have some remaining usual formula. How do I transition to Bellamy’s Organic Formula slowly?

Many babies will transition to a Bellamy’s Organic easily, but some may be more sensitive to the taste of a new formulation and may also need to learn to ‘digest’ the new formula. In short, your little one may need a bit of time to get used to a new formula.

That’s why it makes sense to introduce a new formula gradually. The pace of this will just depend on how well your baby accepts the new formula. If everything is going smoothly, you may decide to change more quickly. Equally, even if you stick to the suggested schedule, it may still take your baby a few weeks after the transition to fully accept the new formula.

It may sound obvious, but make sure you follow the preparation instructions for the right formula during the changeover. Changing formulas can increase the risk of incorrect preparation, as each brand may use slightly different amounts of formula and water to prepare. For the same reason, we don’t recommend mixing formula brands together. When changing formula brands, the frequency, texture and colour of your baby’s bowel motions may also change, and this is quite normal.


Day One

For your baby’s first morning feed, offer one bottle or feeding cup of the new formula. For the remaining feeds for the day, offer the previous formula.

Day Two

Offer the new formula for the first two feeds of the day, then the previous formula for the remaining feeds.

Day Three

Offer the new formula for the first three feeds of the day, then the previous formula for the remaining feeds

Days Four to Seven

Continue this method until your baby has fully transitioned across to the new formula, which may take around seven days.

Important Notice to Parents and Guardians

  • Breast milk is the best for babies. The World Health Organisation recommends exclusive breastfeeding for the first six months of life. Unnecessary introduction of bottle feeding or other food and drinks will have a negative impact on breastfeeding. After six months of age, infants should receive age-appropriate foods while breastfeeding continues for up to two years of age or beyond. Consult your doctor before deciding to use infant formula or if you have difficulty breastfeeding.
  • The content on this website is intended as general information for Singaporean residents only and should not be used as a substitute for medical care and advice from your healthcare practitioner. According to recommendations from the Singapore Health Promotion Board, solid food should be given to babies only after 6 months.